McDonald’s Vegan Burger Debut Is An Incredibly Tasty Burger That Works For All Swedes and Finns
McDonald’s recently announced the introduction of a vegan burger in Sweden and Finland, The Veggie McSpice (made vegan by ordering without cheese) According to vegnews magazine the burger features a vegan bun, tomatoes, lettuce, chargrilled tomato sauce, and a red kidney-bean based patty that’s spiced with cayenne, tomato powder, and cumin. McDonald’s previously released vegan-friendly burger options in several other countries including South Africa, Saudi Arabia, Singapore, and Hong Kong. Despite its own 2016 report that revealed only one in five millennials has ever sampled McDonald’s signature Big Mac, the fast food giant has yet to release a vegan burger in the US.Meanwhile, competitor brand White Castle recently debuted the Black Bean Slider, the second vegan burger option available at the nationwide fast-food restaurant.
According to a recent poll by Animal Rights Sweden, almost 1 in 10 Swedes is now vegetarian or vegan. Among the under-30s, the figure is an even more staggering 1 in 5. But perhaps the most eye-catching statistic from McDonald’s viewpoint is that half of Swedes expressed an increased interest in choosing vegetarian options during the last year. According to McDonald’s Sweden, Sales of McDonald’s new soy-based patty have far surpassed estimates in Sweden, where half the population says it’s interested in more vegetarian options.
Are diners just curious or truly lovin’ it? -McDonald’s Sweden
Sweden has had a veggie burger on the menu for over a decade. But the patty was bean-based and mushy, and while McDonald’s head of food and menu strategy in Sweden, Staffan Ekstam, phrases it more delicately, the underlying message is that no meat eater was ever going to go there.
“The insight for us was that the burger patty that we used to have wasn’t good enough,” Ekstam says. “We could not develop new recipes with that patty. So we started a journey to see if there are any other patties out there that fit our needs.” After trying 100 different options, Ekstam and his team landed on a soy-based patty from Anamma, a brand of Orkla Foods Sweden.
The Veggie McSpice features a red kidney bean patty and can be easily veganized by removing cheese.