Vegan Beyond Burger Ad To Be Aired During The Super Bowl
An ‘iconic first’
The first vegan meat commercial to air at the Super Bowl, on 3 February, has been described as an ‘iconic first for the plant-based category’.
Following the Super Bowl, The Beyond Famous Star TV ad will run in all Carl’s Jr regions across the US on 4 February.
Beyond Meat Founder and CEO, Ethan Brown, said: “I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger. I am grateful to say that day has arrived.
‘Eat what you love’
Brown added: “at our core, Beyond Meat is about enabling consumers to eat what you love, and there is no better example than being able to enjoy a delicious Carl’s Jr. burger while receiving the added health and sustainability benefits of the plant-based Beyond Burger.
“It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future.”