Tesco Launching Ready To Eat Vegan Sausage Roll In Its Bakery
Plant Based News find out that retail giant Tesco is set to launch a vegan sausage roll in its bakery next week, according to a report by Accidentally Vegan UK (AVU).
The outlet, which could not reveal its source, shared an image from the store’s file, which is used by employees working in the bakery.
Accidentally Vegan UK said: “New vegan sausage roll coming to Tesco in-store bakery next week. This is so new, we’re sworn to secrecy on our source on this one…think @tescofood are feeling inspired by the @greggs_official effect.”
Vegan sausage roll
According to AVU, the roll would be ready-to-eat when bought directly from the bakery counter, unlike the frozen rolls already sold by the store.
The news was met with enthusiasm from the page’s followers, with one saying: “Making vegan alternatives is very helpful for people who are new to vegan and can also make people try it out of curiosity and realize that vegan food can be good.”
Another added: “What a time to be alive.”
Tesco’s vegan options
Tesco has been a major force in recent times, when it comes to launching vegan products. In January 2018, the outlet launched its Wicked Kitchen plant-based line in 600 stores across the UK, with around 20 products.
Since then, the line has almost doubled, featuring products like sandwiches, salads, wraps, desserts, and ready meals including pizza, pasta, and burrito bowls.
Speaking about the expansion of the Wicked Kitchen range, Tesco Product Development Director Kate Ewart told Plant Based News: “We know from our own data that flexitarianism is on the rise and many more customers are dabbling in cutting out meat for a day or so during their weekly diet. With the new range we’re now hoping to attract an even wider audience.”