TESCO IS NOW ADDING VEGAN FOOD TO THE MEAT AISLES

TESCO IS NOW ADDING VEGAN FOOD TO THE MEAT AISLES

 

 

According to Livekindly In a bid to encourage people to eat less meat, Tesco is moving its vegan products into the meat aisle.

The largest supermarket chain in the UK began selling the Beyond Burger — a plant-based beef patty made meaty with pea protein and beets — in its meat fridges last year. It will soon expand this initiative to include plant-based burgers and sausages by brands like Heck, Vivera, and Vegetarian Butcher, according to the Daily Mail.

The move is being made to cater to the growing number of vegans and vegetarians, but also to make meat-free eating more accessible to everyone.

“From Monday, flexitarians, who eat both meat and plant-based alternatives, will be able to find both next to each other in a new fixture in the meat aisle at larger Tesco stores,” a Tesco spokesperson said in a statement.

Tesco wants to play an “active role” in getting consumers to reduce their meat consumption, the Daily Mail explained, which is “part of a wider trend” in the UK.

Tesco wants to help people eat less meat | image: trackingisthenewblack/Instagram

In January, it was announced that 20 Sainsbury’s supermarkets would begin selling more than two dozen vegan meat products next to its meat counters for the first time. “We’re seeing increasing demand for plant-based products, and with the unstoppable rise of ‘flexitarianism’ in the UK, we are exploring further ways to make popular meat-free options more accessible,” a Sainsbury’s spokesperson said to iNews.

The Daily Mail said Sainsbury’s has also been handing out leaflets which describe the benefits of eating vegetables and include vegetarian recipes.

Rising Popularity Of Vegan Food

More than nine in ten plant-based meals were consumed by non-vegans last year in the UK, with 150 million more meat-free dinners being eaten than the year before.

Derek Sarno, Director of Plant-Based Innovation at Tesco, commented, “The rise of eating more plant-based food and people becoming flexitarian is having a massive effect on the way many people shop and … the retail industry is having to adapt.”

This growth isn’t slowing down, according to data. One study said that the number of vegans living in the UK will increase by 327 percent this year.



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