Supermarket giant ALDI’s vegetarian and vegan line, Earth Grown, has been giving consumers more plant-based options since it’s launch last year.

The progressive launch last December followed the company’s other recent launches of vegan Thai curry kits and dairy-free ice cream options. The brand names the additions as “More of what you WANT!”, implying that the product releases are due to consumer demand.

The entire Earth Grown range is meat-free, according to ALDI. The vegan-specific items are also free from animal products such as eggs and gelatin. ALDI promoted the release on its website, and social media users were quick to celebrate