Ben & Jerry’s Debuts Vegan Cookie Dough Bites
According to New Vegan Chocolate Chip Cookie Dough Chunks from Ben & Jerry’s will be available at retailers starting this month. The company was set to debut non-vegan cookie dough bites after a successful test run but added the vegan variety as a bonus after debuting a vegan version of its most popular flavor, Chocolate Chip Cookie Dough, in February. “Fans have been asking for ‘just the chunks’ for a while now,” Ben & Jerry’s Innovation Manager Jody Eley said. “During a short market test in Vermont last summer, fans snatched up the dough in record time. Bags flew off the shelves in mere days and stores could not keep the delicious dough bites in stock! Now, Ben & Jerry’s is rollin’ out the dough to fans across the United States.” The cookie dough chunks—which are the same chunks that are used in Ben & Jerry’s newly veganized almond milk-based flavor—will be sold in eight-serving half-pound bags for $4.99 at retailers nationwide.